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News Article
Coca-Cola leads Meissner’s ad, automobile and toy sale
By Carole Deutsch

NEW LEBANON, N.Y. — Meissner’s Auction Service had its second bi-annual Automobilia, Advertising, Soda and Toys Auction of the year on Nov. 10. Automotive, advertising and toy collectibles sold to approximately 500 online and in-house bidders.

Coca-Cola collectors had much to choose from and some of the top lots occurred in this category. Among them was a 1939 salesman sample Coca-Cola cooler with two miniature cases of Coca-Cola bottles. This attractive lot had paper Coke cooler reference cards inside the lids, a cap holder and a bottle opener on the side and achieved $2,300.

A 1953 “Slow School Zone” Coca-Cola advertising sign that portrayed a figural policeman, had an iron base with a “Drink Coca-Cola” sign on the reverse side. This interesting piece sold for $1,050. A vintage Vendo Model 44 upright Coca-Cola 10-cent soda machine, 58 inches tall by 16 inches wide by 16 inches deep, that was in running condition commanded $2,700.

The V-44 ranks as the single most highly collected of the upright coolers. A price of $750 was paid for an early 1900 Coca-Cola Glascock cooler with a double lift top that had two cases of Coke bottles in wooden coke cases. The “Drink Coca-Cola” logo was also illustrated with “Serve Yourself, Please Pay at Clerk.”

Slot machines are always a crowd pleaser and this auction had a 1922 Jennings 5-cent slot machine. It was detailed with scroll work on blue enamel with oak paneled sides and depicted two Dutch boys on the front, 15 inches wide by 20 inches tall by 12 inches deep, and sold for $900. A Mills 5-cent slot machine with oak paneled sides and decorated with red diamond-shaped elements, 16 inches wide by 26 inches tall by 15 inches deep brought $1,000. Both machines were in working condition.

Advertising signs of importance were represented by a rare 42-inch, porcelain double-sided “Black T” Texaco sign that achieved $1,000. A price of $950 was realized for an early Polarine Oil & Grease for Motorcars porcelain double-sided flange sign. An interesting doubled-sided GE “Light Condition” Display sign that showed eight examples of light bulbs in a fan configuration, 20 inches 16 inches, sold for $550.

Other pieces of particular interest included an appealing “White Lead” paper mache advertising figure of a smiling Dutch boy holding a bucket and a paint brush, 30 inches tall by 9 inches wide, that realized $850. A De Laval Cream Separator Cabinet No. 2 made by American Art Co., 26 inches tall by 18 inches wide by 11 inches deep, had the original wood cabinet and fetched $925.

Meissner’s is a family owned business that has been operating officially as an auction house since 1988.

Their Automobilia and Petrolania auctions are bi-annual on the second Saturday in February and November and are anticipated in the collectibles arena. In the coming year they will host approximately three extra collectibles auctions. In addition to their Automobilia and Petrolania, Meissner’s also specializes in antique period furniture, fine art, Victorian collectibles, firearms, vintage advertising, toys, dolls, shaker and stoneware.

Prices are hammer prices and do not include a buyer’s premium.

1/2/2013
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